Services / Embedded Operator / Funnel Recovery
Embedded Operator
Funnel Recovery
from €12,000
We find where conversion leaks, fix it live, and track the lift it delivers.
- Deliverable
- The leak found, closed in live traffic, proven closed against the number it was leaking, with instrumentation left behind to catch the next one.
- For whom
- Teams with traffic and spend where the numbers stopped adding up. Conversion or retention sliding without a clear cause, cost per acquisition drifting, or a funnel that converts everywhere except the one step nobody has looked at.
- Exit
- Built to Leave. The fix, the instrumentation and the decision log stay live on your side.
Where it sits
A one-shot, fixed-scope leak fix, often the structural fix a Fractional Performance Marketer scopes out separately.
When: the funnel is losing money and nobody can say where.
How it works
We diagnose inside your live traffic, fix the highest-leverage break in production with your team, prove it against the number it was leaking, and leave instrumentation on the repaired step. A recovery, not a redesign.
What it is
Something in the funnel is losing money and the dashboards cannot agree on where. We diagnose it inside your live operation, fix the highest-leverage break in production rather than proposing it in a deck, and leave instrumentation behind so the next leak shows up before it costs you. A recovery, not a redesign.
What you get
- A diagnosed funnel. The primary leak identified, with the evidence behind the call rather than a hunch. Useful on its own even if you fix it yourself.
- The fix, shipped. Implemented in production with your team, not written up as a recommendation for later.
- Before and after on the number that was leaking. Measured on the same basis, so the result is not a matter of opinion.
- Instrumentation and alerting. Scoped to the repaired step, so regressions surface while they are still cheap to fix.
- A decision log your team owns. What we changed, what we deliberately left alone, and why.
How it ends
Fixed scope, defined end, no retainer by default. The fix runs in production and the instrumentation stays, so your team sees the next leak coming without us.
Where we look.
Four places account for most of what a funnel loses, and the evidence decides which one gets the fix.
Tracking and data
Pixels, conversion APIs, event definitions, consent, and the gap between what the platform reports and what actually happened.
The handover points
Ad to landing page, landing page to form, form to confirmation, and every step where intent gets dropped. Where the drop sits in the jump off-platform, an in-app route such as an Instant Experience is often the faster fix than rebuilding the page.
Campaign mechanics
Audience overlap, bidding against yourself, budget sitting where it cannot convert.
Creative and message match
Where the promise in the ad and the promise on the page do not agree.
Where this sits in the four phases.
Every service runs through the same method: shadow the live operation, design the architecture, operate with your team, then hand over.
Diagnose in your live operation. Decision logic, data flows, role boundaries. We watch how the work actually gets decided before we touch anything.
Channel logic, audience model, KPI framework, MarTech, workflow. The operating system on paper, agreed with your leadership before we build.
Operate with your team. Forecasting, media buying, automation. Enablement runs in parallel so ownership moves to your people while the system runs.
Attribution, incrementality, business impact. Then the handover cut: documentation, access, and usually the full-time leader we helped you hire.
Proof
Leading EU Medical Cannabis Producer. Cost per registration fell from €68.67 to €18.32 from one quarter to the next, registrations from 73 to 730. The lever was creative and traffic quality, not budget: 34 active variants narrowed to 12, and Instant Experiences used as the in-app route where the jump to an external page was losing people.
Global Travel Retail Group. Pixel and conversion API logic reworked for cleaner campaign optimisation, and attribution straightened out, so spend decisions ran on numbers that held.
Leading German Digital Agency, DACH. Continuous funnel optimisation across several key accounts rather than pure delivery, run inside an understaffed team.
Not inside
A measurement rebuild: attribution, incrementality and business impact are the Measurement Framework, scoped separately. Ongoing operation: if nobody is left to run the funnel after the fix, that is a Fractional Performance Marketer or an Interim Paid Media Team.
Runs well with
Start the conversation on Funnel Recovery
No cart, no checkout. You tell us the situation, an operator reads it, and we come back with scope and price.
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