Services / Embedded Operator / Fractional Performance Marketer
Embedded Operator
Fractional Performance Marketer
from €15,000 / month
A senior operator inside your existing team, holding the performance work month to month.
- Deliverable
- Your paid operation run and held by one senior performance marketer, with honest reporting and a documented handover when the gap closes.
- For whom
- Teams with real spend and a need for senior performance support. Someone left, someone is on leave, the hire is not there yet, or the agency needs a counterpart who can actually read the accounts.
- Exit
- The engagement ends when the gap is closed, either because the role is filled internally or because one of our other services solved it. Always with enablement and a clean handover.
Where it sits
One senior seat embedded in your team, running what exists. Need a whole team, with its own lead and the strategy? That is Interim Paid Media Team.
When: your team is short one senior operator.
How it works
One senior operator steps into your live accounts and holds them: buying, pacing, forecasting, testing and reporting, week by week, extended month to month, with every decision documented so the operation hands back clean when the gap closes.
What it is
We step into the operation you already run and hold it. Media buying, pacing, forecasting and reporting, carried by a senior operator who works inside your team rather than reporting into it. We run what exists, we do not rebuild it. Where we see something structural, we say so, and we scope it as its own piece of work instead of quietly widening the engagement.
One operator versus a team: this is senior capacity inside a team that still exists. If there is nobody left to carry the plan either, the Interim Paid Media Team covers the whole line, media strategy and planning included.
What you get
- Senior hands on the spend. Buying, pacing, budget decisions and the day-to-day across Meta, Google, LinkedIn, TikTok, programmatic and DOOH.
- A counterpart for the agency. Plans reviewed, numbers challenged, the questions asked that only someone who has run the accounts can ask.
- Honest feedback. What is working, what is not, and what is being oversold. You hear it early, not in the quarterly review.
- Opportunities named, not sat on. Where there is upside we flag it with the effort and the expected return, so you can decide whether to act.
- Reporting. Numbers your team and your finance side can both read.
- Enablement and handover. How decisions were made, documented, so whoever takes over inherits the logic and not just the logins.
How it ends
Monthly, no default renewal. It ends when the gap is closed: the internal role is filled, or the structural fix has been scoped and handled separately. Either way you get the enablement and the handover, so nothing walks out with us.
Where this sits in the four phases.
Every service runs through the same method: shadow the live operation, design the architecture, operate with your team, then hand over.
Diagnose in your live operation. Decision logic, data flows, role boundaries. We watch how the work actually gets decided before we touch anything.
Channel logic, audience model, KPI framework, MarTech, workflow. The operating system on paper, agreed with your leadership before we build.
Operate with your team. Forecasting, media buying, automation. Enablement runs in parallel so ownership moves to your people while the system runs.
Attribution, incrementality, business impact. Then the handover cut: documentation, access, and usually the full-time leader we helped you hire.
Proof
Leading German Digital Agency, DACH. The internal performance team had shrunk by more than half. A senior operator went in as ad-hoc support on one account and, on seniority alone, ended up carrying operative media responsibility across several key accounts, extended month by month over twelve months. A mid six-figure media budget handled. When the agency refilled its team, media went back in-house and we handed over.
Global Travel Retail Group. Media taken over from the incumbent agency channel by channel and run as embedded senior capacity: 260+ campaigns for 64 brands in twelve months across Meta, Google and TikTok plus partner inventory, roughly 500k CHF media per month operated with 1.5 FTE, +39% ROAS overall and +51% against benchmark on the first campaigns. Today the work sits directly under their own AdOps Director.
Leading EU Medical Cannabis Producer. Roughly €10,000 media per month held by one senior operator inside tight advertising restrictions. Cost per registration fell from €68.67 to €18.32 from one quarter to the next, registrations from 73 to 730, through always-on creative testing and Instant Experiences as the in-app route. The €15 target was not met over the full run; the average landed at €22.90.
Operator background. 10+ years in performance marketing across Meta, Google, LinkedIn, TikTok, programmatic and DOOH, built inside network agencies and global corporates, with hands still on the accounts.
Not inside
Media strategy and planning: channel logic, budget frameworks and forecasting per market come with the Interim Paid Media Team. A rebuild: restructuring accounts, tracking or the measurement layer is its own mandate, not part of holding the operation. Both exist, both are scoped separately, neither is quietly absorbed here.
Runs well with
Start the conversation on Fractional Performance Marketer
No cart, no checkout. You tell us the situation, an operator reads it, and we come back with scope and price.
Got it. Operator time booked.