Services / Embedded Operator / Interim Paid Media Team
Embedded Operator
Interim Paid Media Team
from €12,000 / month
A senior paid media team on loan while you hire.
- Deliverable
- A senior paid-media crew that plans and runs your channels now, handed back running when your permanent team is in place.
- For whom
- Teams with budget to activate or already live, and nobody senior to run it. A team that shrank, a launch that outran it, a hire that has not landed, or an agency exit that left the accounts without hands.
- Exit
- Built to Leave. When your permanent team is in place we hand over the running operation with the playbooks and step out.
Where it sits
A whole paid-media team on loan, led as a team, with the strategy and the day-to-day both held. Need one senior seat inside your existing team instead? That is Fractional Performance Marketer.
When: there is budget to activate and nobody senior to run it.
How it works
What we take on: campaign operations across markets, setup, booking and always-on steering for launch, lead gen and brand alike; an always-on creative testing structure, run and documented; continuous funnel optimisation rather than just delivery; pacing and budget control, with spend held against plan, forecast and flagged before it drifts; and weekly, monthly and full-year reporting readable by marketing and finance. Channels: Meta, Google, LinkedIn, TikTok, programmatic and DOOH.
What it is
Budget has to be activated or is already live, and there is nobody senior to plan and run it. We put a paid-media team on your accounts, build the plan and run the operation against it, extended month by month, ready to hand back at any point. This is not an agency retainer building its own moat. It is a temporary crew.
One operator versus a team: a Fractional Performance Marketer steps into what exists and holds it. This engagement covers the whole line, from media strategy and planning through to execution and reporting, because there is nobody left to carry either end.
What you get
- A senior team on your accounts from week one. Buying, pacing and budget decisions held rather than advised on.
- Campaign operations that keep running. Across markets, across formats, without a ramp-up gap.
- Creative testing your team can inherit intact. The structure and the results, documented as we go.
- Reporting both sides can read. Numbers your marketing and your finance people trust.
- Honest feedback. What is working, what is not, and where the spend is going nowhere. Early, not in the quarterly review.
- A clean handover. The operation documented as we go, so your permanent hire inherits the logic and the logins, not a black box.
How it ends
Monthly, with no default renewal. It ends when your permanent team is in place. We hand over the running operation and the playbooks and step out, so nothing walks out with us. Handing back is the normal case here, not the exception.
The strategy layer, included.
Media strategy comes with this engagement rather than as a separate piece of work. If you only need the strategy layer and not the hands, say so in the Sparring. We will scope it rather than sell you a team.
Media strategy per account
Channel logic, budget allocation and the goal framework behind them.
Media planning and forecasting
What a market needs to hit a defined goal, benchmarked, ready for the client, the board or the budget round.
Cross-market campaign architecture
How the plan translates into campaigns, phases and formats across markets.
Where this sits in the four phases.
Every service runs through the same method: shadow the live operation, design the architecture, operate with your team, then hand over.
Diagnose in your live operation. Decision logic, data flows, role boundaries. We watch how the work actually gets decided before we touch anything.
Channel logic, audience model, KPI framework, MarTech, workflow. The operating system on paper, agreed with your leadership before we build.
Operate with your team. Forecasting, media buying, automation. Enablement runs in parallel so ownership moves to your people while the system runs.
Attribution, incrementality, business impact. Then the handover cut: documentation, access, and usually the full-time leader we helped you hire.
Proof
Leading German Digital Agency, DACH. The internal performance team had shrunk by more than half. What started as ad-hoc support on one account became operative media responsibility across a portfolio of key accounts, extended month by month over twelve months: media strategy for a key account, multi-market campaign operations, daily booking and always-on steering, weekly, monthly and full-year reporting. A mid six-figure media budget handled. When the agency refilled its team, media went back in-house and we handed over.
Global Travel Retail Group. We took the media operation over from the incumbent agency channel by channel and ran it as external capacity: 260+ campaigns for 64 brands in twelve months across Meta, Google and TikTok plus partner inventory, roughly 500k CHF media per month operated with 1.5 FTE, +39% ROAS overall and +51% against benchmark on the first campaigns. Booking a complex multi-market campaign went from three working days to about fifteen minutes, from request to live from a month to same day.
Leading EU Medical Cannabis Producer. A full paid operation run for a new sub-brand inside tight advertising restrictions, roughly €10,000 media per month: narrative, audiences, tracking, Instant Experiences and always-on creative testing. Cost per registration fell from €68.67 to €18.32 from one quarter to the next, registrations from 73 to 730, which is what let the budget scale at all.
Runs well with
Start the conversation on Interim Paid Media Team
No cart, no checkout. You tell us the situation, an operator reads it, and we come back with scope and price.
Got it. Operator time booked.