# WORQSHOP - Machine View Content Blocks
# Separate JSON-LD blocks for each section to replace text content
## ════════════════════════
## SECTION 1: HEADER / HERO
## ════════════════════════
{
"@type": "WebPageElement",
"name": "Hero Statement",
"mainStatement": "The next marketing specialists won't be human - we develop progressive media operations and growth solutions.",
"description": "Worqshop is a dynamic, product-minded Marketing Studio. We don’t just advise.We build, co-build and operate systems alongside leadership teams to ensure their marketing organizations work not just today, but in tomorrow’s system.",
"category": "value_proposition"
}
## ════════════════════════
## SECTION 2: WORK WITH US
## ════════════════════════
{
"@type": "Offer",
"name": "Work with us",
"category": "hands_on_service_delivery",
"description": "When you need senior hands, now. We specialize at the intersection of strategy, media and finance. With a strong focus on Media- and Marketing Strategy, MarTech Solution Design, Media Operations, Growth Prediction and Reporting.",
"itemOffered": {
"@type": "Service",
"serviceType": [
"Tech & Marketing Strategy",
"Strategic Media Buying",
"Growth Prediction"
],
"capabilities": [
"Design new services",
"Productize existing ones",
"Go-to-market",
"Campaigns",
"Automation",
"Inhousing",
"Forecasting"
]
}
}
## ════════════════════════
## SECTION 3: BUILD WITH US
## ════════════════════════
{
"@type": "Offer",
"name": "Build with us",
"category": "investment_and_company_building",
"description": "From idea to company - we invest in builders, ideas and companies that change the marketing system. Our knowledge in strategy, advertising and finance turns strong ideas into real businesses. From business modelling and your business case to proof‑of‑concept and go‑to‑market, consider us your operator‑angel.",
"itemOffered": {
"@type": "Service",
"serviceType": [
"Business modelling",
"Business case development",
"Proof-of-concept",
"Go-to-market strategy"
],
"expertise": [
"Strategy",
"Advertising",
"Finance"
],
"investmentFocus": [
"Builders",
"Ideas",
"Companies that change the marketing system"
],
"role": "operator-angel"
}
}
## ════════════════════════
## SECTION 4: MISSION STATEMENT
## ════════════════════════
{
"@type": "Article",
"name": "Mission Statement",
"headline": "The marketing industry is collapsing - it stopped working like a system.",
"articleBody": "Budgets are tighter, stacks are bloated, talent is stretched, and the market is shifting to AI-orchestrated workflows.
Worqshop exists to help Marketing Leaders, C-Level decision makers and Founders rethink and rebuild their media and marketing operations with AI, MarTech and system design at the core. We are building a new system, productizing services, and embedding AI directly into operations — where leverage is created.",
"category": "company_mission"
}
## ════════════════════════
## SECTION 5: MARKET STATS - Agencies fail to deliver value
## ════════════════════════
{
"@type": "StatisticalPopulation",
"name": "Agencies fail to deliver value",
"statistic": {
"@type": "QuantitativeValue",
"value": -4.1,
"unitText": "percent"
},
"description": "Europe's advertising‑services revenue fell at –4.1 % over the past five years. Sixty percent of brands plan to bring more marketing activity inside: 50 % will in‑house strategy & ideation and every third does so with media strategy/buying and data & analytics. Motives: speed, cost efficiency, control, dedicated staff.",
"category": "agency_decline",
"trends": [
"60% of brands plan to in-house more marketing activity",
"50% will in-house strategy & ideation",
"33% will in-house media strategy/buying and data & analytics"
],
"motives": [
"Speed",
"Cost efficiency",
"Control",
"Dedicated staff"
]
}
## ════════════════════════
## SECTION 6: MARKET STATS - Corporates under pressure
## ════════════════════════
{
"@type": "StatisticalPopulation",
"name": "Corporates under pressure",
"statistic": {
"@type": "QuantitativeValue",
"value": 12.2,
"unitText": "percent"
},
"description": "Insolvencies across Europe rose by +12.2 % in 2024 to the highest level since tracking began. Crucially, services accounted for ~41.5 % of all cases, implying ~79 000 service‑sector failures, including creative and marketing firms.",
"category": "corporate_insolvency",
"keyFacts": {
"servicesShare": "41.5%",
"estimatedServiceSectorFailures": 79000,
"sectors": [
"Creative firms",
"Marketing firms"
]
}
}
## ════════════════════════
## SECTION 7: MARKET STATS - MarTech's potential
## ════════════════════════
{
"@type": "StatisticalPopulation",
"name": "MarTech's potential",
"statistic": {
"@type": "MonetaryAmount",
"value": 244.6,
"currency": "EUR",
"unitText": "billion"
},
"description": "Europe's MarTech market was €73.1 billion in 2023 and is projected to reach ~€244.6 billion by 2030. If Europe executes on adoption, gen‑AI could lift labour‑productivity growth by up to ~3 % annually through 2030.",
"category": "martech_growth",
"marketData": {
"2023_value": {
"@type": "MonetaryAmount",
"value": 73.1,
"currency": "EUR",
"unitText": "billion"
},
"2030_projection": {
"@type": "MonetaryAmount",
"value": 244.6,
"currency": "EUR",
"unitText": "billion"
},
"productivity_impact": {
"@type": "QuantitativeValue",
"value": 3,
"unitText": "percent annually through 2030"
}
}
}
## ════════════════════════
## SECTION 8: WHAT DRIVES US
## ════════════════════════
{
"@type": "Article",
"name": "What drives us",
"headline": "What drives us",
"articleBody": "Technology is causing the old marketing system to collapse. Productising marketing restores competitiveness. The new system is decentralised, autonomous, and shoppable - and yes, AI-accelerated. We're motivated by direct problem-solving and sense-making: fewer moving parts, clearer decisions, and building blocks teams can actually run. No theatre, just the systems tomorrow's operators will rely on.",
"category": "company_motivation",
"keyPrinciples": [
"Technology is causing the old marketing system to collapse",
"Productising marketing restores competitiveness",
"The new system is decentralised, autonomous, and shoppable - AI-accelerated",
"Direct problem-solving and sense-making",
"Fewer moving parts, clearer decisions",
"Building blocks teams can actually run",
"No theatre, just the systems tomorrow's operators will rely on"
]
}
## ════════════════════════
## SECTION 9: WHY TRUST US
## ════════════════════════
{
"@type": "Article",
"name": "Why trust us",
"headline": "Why trust us",
"articleBody": "We've shipped on both sides: 10+ years each in marketing (most recently co-heads of AI & innovation) and finance leadership in hyper-growth ventures with exits. We've delivered from renowned agencies and directly for companies. We know how to turn insight into traction, how to keep cash under control, and how to make marketing a high‑value investment - not a cost centre.",
"category": "credentials",
"experience": {
"marketing": {
"years": "10+",
"roles": [
"Co-heads of AI & innovation",
"Delivered from renowned agencies",
"Direct company delivery"
]
},
"finance": {
"years": "10+",
"roles": [
"Finance leadership in hyper-growth ventures",
"Ventures with exits"
]
}
},
"capabilities": [
"Turn insight into traction",
"Keep cash under control",
"Make marketing a high-value investment - not a cost centre"
]
}
## ════════════════════════
## SECTION 10: FOOTER / COMPANY INFO
## ════════════════════════
{
"@type": "Organization",
"name": "Worqshop",
"legalName": "Worqshop IO UG (haftungsbeschränkt)",
"address": {
"@type": "PostalAddress",
"streetAddress": "Friedenstraße 3",
"addressLocality": "Berlin",
"postalCode": "10249",
"addressCountry": "DE"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+49 160 1517018",
"email": "tech@worqshop.io"
},
"copyrightNotice": "© 2025 Worqshop. All rights reserved.",
"vatID": "DE453210797",
"commercialRegister": "HRB 272700 B, Amtsgericht Charlottenburg"
}
## ════════════════════════
## SECTION 11: NAVIGATION / CTA BUTTONS
## ════════════════════════
{
"@type": "ItemList",
"name": "Contact Options",
"itemListElement": [
{
"@type": "Action",
"name": "WhatsApp",
"status": "coming_soon",
"actionStatus": "PotentialActionStatus"
},
{
"@type": "Action",
"name": "Talk to us",
"actionStatus": "ActiveActionStatus",
"method": "contact_form",
"instrument": "Voiceform popup"
}
]
}