Services / Cold Start in 90 / System in 90 Days
Cold Start in 90
System in 90 Days
from €45,000
Zero to a validated marketing system in about 90 days.
- Deliverable
- A complete marketing system, designed, launched and validated in about 90 days, with a board-readable measurement layer and a team or hire ready to run it.
- For whom
- Founders standing up marketing from zero, before the first senior hire, who need a working system rather than a plan.
- Exit
- Built to Leave. Your first senior hire steps into a running system, not a blank page.
Where it sits
Like the migration, it contains several of our other services, sequenced into one fixed timeline. Any single phase is available on its own if that is all you need.
When: you are building marketing from zero, before the first senior hire.
What it is
The whole system, built before you staff it. In roughly ninety days we run all four phases end to end: capture the growth logic from the founders, design the media system, launch and pressure-test it in production, and stand up the measurement layer a board reads.
What you get
- Founder shadowing and a blueprint of the growth logic.
- A media system designed from zero: channels, audience model, KPI framework, sources of truth.
- Smoke tests and pre-warming, run in production, so launch is validated rather than hoped for.
- A board-readable measurement layer, handed over at the cut.
How it ends
Built to Leave. Your next marketing hire steps into a system, not a vacuum, which is what keeps most first senior marketing hires from failing in the first year. Any single phase is available on its own if that is all you need.
The 90 days, and what runs inside.
A fixed timeline in four blocks, each one running one of our standalone services.
Weeks 1 to 2 · Shadowing
C-level shadowing of the founders to capture the growth logic, the economics and the constraints. Output: a blueprint and a prioritised build list.
Weeks 3 to 6 · Design
The media system on paper and in setup: channels, audience model, KPI framework, the data sources of truth and the tool stack. Runs Data Mapping, and Conversational OS Setup where a base is needed.
Weeks 6 to 10 · Operate
Smoke tests, pre-warming and first live spend, run in production with whoever will own it, a senior operator in the seat. Runs Fractional CMO.
Weeks 10 to 13 · Control
Attribution, incrementality and a board-readable measurement framework, then the handover. Runs Measurement Framework.
Where this sits in the four phases.
Every service runs through the same method: shadow the live operation, design the architecture, operate with your team, then hand over.
Diagnose in your live operation. Decision logic, data flows, role boundaries. We watch how the work actually gets decided before we touch anything.
Channel logic, audience model, KPI framework, MarTech, workflow. The operating system on paper, agreed with your leadership before we build.
Operate with your team. Forecasting, media buying, automation. Enablement runs in parallel so ownership moves to your people while the system runs.
Attribution, incrementality, business impact. Then the handover cut: documentation, access, and usually the full-time leader we helped you hire.
Runs well with
Start the conversation on System in 90 Days
No cart, no checkout. You tell us the situation, an operator reads it, and we come back with scope and price.
Got it. Operator time booked.