Services / Inhousing Path / Agency-to-Inhouse Migration
Inhousing Path
Agency-to-Inhouse Migration
from €24,000
Agency-run to internally owned. Performance held.
- Deliverable
- Your media operation moved in-house and running on your team, agency dependency retired, performance held through the cut and proven after it.
- For whom
- Brands with a mature, agency-run media operation ready to bring it internal without losing performance or momentum.
- Exit
- Built to Leave. A handover cut backed by attribution proof, not a hopeful goodbye; the operation runs on your people the day after.
Where it sits
The largest of our services, because it contains several of the others sequenced into one path. Where a single piece is all you need, the phases are available on their own.
When: you have an agency-run operation to bring in-house.
What it is
The full migration, from agency dependency to an internal media function your team owns. We map the operation, rationalise the stack, hold the media while the team ramps, and prove performance held at the cut.
The first generation of inhousing was about cost. This one is about what a single operator can now hold, and about not inheriting the agency’s architecture by accident on the way in.
What you get
- A blueprint of the current agency-run operation and its decision logic.
- An internal media system: channel logic, buying, a rationalised stack, measurement and workflows.
- Enablement so your team operates the system rather than just inheriting it.
- A handover cut with attribution proof that performance held through the transition.
How it ends
Built to Leave. The agency dependency is retired, the system runs on your people, and the numbers at the cut show performance held rather than hoped for. Where a single piece is all you need, the phases are available on their own: Data Mapping, MarTech Tool Stacking, Fractional Performance Marketer and Measurement Framework.
The four phases, and what runs inside each.
Each phase runs one of our standalone services, sequenced so performance never drops through the transition.
Shadowing
We sit inside the agency-run operation and map it: decision logic, data flows, spend, reporting lines. Output: a blueprint of how it really works today. Runs Data Mapping.
Design
We architect the internal system: channel logic, buying model, the rationalised tool stack, measurement and workflows. Runs MarTech Tool Stacking.
Operate
We run the media in-house alongside your team, holding performance through the transition while capability transfers. Runs Fractional Performance Marketer, and Fractional CMO where leadership is thin.
Control
Attribution and incrementality prove the operation held, then the handover cut. Runs Measurement Framework.
Where this sits in the four phases.
Every service runs through the same method: shadow the live operation, design the architecture, operate with your team, then hand over.
Diagnose in your live operation. Decision logic, data flows, role boundaries. We watch how the work actually gets decided before we touch anything.
Channel logic, audience model, KPI framework, MarTech, workflow. The operating system on paper, agreed with your leadership before we build.
Operate with your team. Forecasting, media buying, automation. Enablement runs in parallel so ownership moves to your people while the system runs.
Attribution, incrementality, business impact. Then the handover cut: documentation, access, and usually the full-time leader we helped you hire.
Proof
Global Travel Retail Group. A multi-brand portfolio moved its media in-house on this pattern: +39% blended ROAS, agency cost reduced, and time-to-internal-ownership of nine months.
Runs well with
Start the conversation on Agency-to-Inhouse Migration
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